Efficiency Evaluation by using mixed modeling of Data Envelopment Analysis and Balanced Scorecard- A Case Study in the banking industry

The first objective in any financial organization is to improve performance, and performance evaluation also is one of the best ways to advance operations in organizations. By utilizing different methods of performance evaluation, organizations can evaluate the effectiveness and efficiency of processes that are in accord with strategic objectives. In addition, the performance evaluation instruments can help organizations with resource allocation and appropriate distribution of these resources. So far, many performance evaluation methods have been introduced which among them, traditional approaches only focus on the financial aspects and do not concern the non-financial. This article primarily concerns the linking of strategy maps and performance indicators that provides a structure of performance evaluation for the Saderat Bank of Tehran; and in the next step evaluates efficiency of bank branches by using Data Envelopment Analysis method.